psychology
I recently read Predictably Irrational. It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that
writing style
Are you familar with happy talk? If you're not sure whether something is happy talk, there's one sure-fire test: if you listen very closely while you're reading it, you can actually hear a tiny voice in the back of your head saying "Blah
marketing
I didn't fully understand 37 Signals' advice to Have an Enemy until recently. Sometimes the best way to know what your app should be is to know what it shouldn't be. Figure out your app's enemy and you'll shine a light
marketing
I'm a huge Steve Yegge fan, so It was a great honor to have Steve Yegge on a recent Stack Overflow podcast. One thing I couldn't have predicted, however, was one particular theme of Steve's experience at Google and Amazon that kept coming up
copywriting
I often struggle when writing new blog entries. What should I write about? What's the first sentence? What should the title [http://www.smileycat.com/miaow/archives/typography-for-headlines.html] be? When do I end, and what do I end with? Copyblogger's Copywriting 101 [http://www.copyblogger.
user experience
Seth Godin's Incomplete Guide to Building a Web Site that Works [http://www.salted.com/unsalted/files/knockknock.pdf] (6mb PDF) is a great reminder of how to build a popular website without becoming a marketing weasel in the process: > Big Picture #1: A Web site must