search engine optimization

stop words

Stop Me If You Think You've Seen This Word Before

If you've ever searched for anything, you've probably run into stop words [http://en.wikipedia.org/wiki/Stop_words]. Stop words are words so common they are typically ignored for search purposes. That is, if you type in a stop word as one of your search

By Jeff Atwood ·
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seo

The Importance of Sitemaps

So I've been busy with this Stack Overflow thing over the last two weeks. By way of apology, I'll share a little statistic you might find interesting: the percentage of traffic from search engines at stackoverflow.com. Sept 16th one day after public launch10% October 11th

By Jeff Atwood ·
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seo

SEOs: the New Pornographers of the Web

There’s something about the Search Engine Optimization (SEO) industry that I find highly distasteful. I’ve never quite been able to put my finger on it, until I read Rich Skrenta’s pornographers vs. SEOs. It’s all clear to me now. SEOs are the new pornographers of the

By Jeff Atwood ·
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search engine optimization

If It’s Not in Google, Does Your Website Really Exist?

Rich Skrenta, who may have written the first microcomputer virus, calls Google the start page for the Internet: The net isn’t a directed graph. It’s not a tree. It’s a single point labeled G connected to 10 billion destination pages. If the Internet were a monolithic product,

By Jeff Atwood ·
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seo

Unbreakable Links Revisited

Philipp Lenssen pointed out that my concept of Unbreakable Links is, unsurprisingly, not a new one. It’s also known as * Memomark * Google URL * Googlenym * Robust Hyperlinks All of these terms really refer to the same thing: using a search engine to build an unique URL. However, there are some

By Jeff Atwood ·
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urls

Building Unbreakable Links

I was reading through some of the DataGrid Girl’s oh-so-cute article links, and I encountered a few dead ones. It’s not really Marcie’s fault; dead links are inevitable on any page as it ages. Such is the nature of absolute links. For example, this one: http://msdn.

By Jeff Atwood ·
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