consumer behavior
James Surowiecki, author of The Wisdom of Crowds, writes about the paradox of complexity and consumer choice in a recent New Yorker column: A recent study by a trio of marketing academics found that when consumers were given a choice of three models, of varying complexity, of a digital device,
usability
From Engadget's review of the iRiver H10 [http://www.engadget.com/2005/04/01/iriver-h10-hands-on-review/]: > So the first thing we noticed about this player when we opened it up was, unfortunately, a huge orange flyer [..] From Larry Osterman's review of the iRiver H10 [http://blogs.
design
Which pill bottle would you rather use? The rightmost bottle was designed by Target to address the shortcomings of traditional pill bottles. And you probably decided which pill bottle you liked best within a twentieth of a second. When I suggested redesigning address input in web forms, there was some