content creation

user experience

Are You a Digital Sharecropper?

MySpace, Facebook, and many other businesses have realized that they can give away the tools of production but maintain ownership over the resulting products. One of the fundamental economic characteristics of Web 2.0 is the distribution of production into the hands of the many and the concentration of the

By Jeff Atwood ·
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blogging

Blog Advertising: Yea or Nay

I’ve recently been approached by several different people to inquire about advertising on my blog. It doesn’t cost me anything to run this blog. I used to host it myself on my cable modem, and my employer, Vertigo Software, generously donated hosting when I outgrew the limited upstream

By Jeff Atwood ·
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copywriting

Power, Influence, and Copywriting

I often struggle when writing new blog entries. What should I write about? What’s the first sentence? What should the title be? When do I end, and what do I end with? Copyblogger’s Copywriting 101 has some excellent writing advice masquerading as marketing advice: Copywriting skills are an

By Jeff Atwood ·
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writing

Fear of Writing

When I meet people that have something to say, and an interesting way of saying it, I encourage them to blog. But there’s one big hurdle many people simply never get past: the actual writing. I can respect that. Writing is hard. People spend their entire lives learning how

By Jeff Atwood ·
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Blogging about Blogging

blogging

Blogging about Blogging

I’ve avoided the incestuous nature of blogging about blogging until now, but the topic does come up occasionally. Not everyone is a believer in the utility of blogs; I was a skeptic only two years ago, and Michael Brundage went out of his way late last year to point

By Jeff Atwood ·
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