consumer behavior - Coding Horror

psychology

9 Ways Marketing Weasels Will Try to Manipulate You

I recently read Predictably Irrational. It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that

consumer behavior

Don't Ask -- Observe

James Surowiecki, author of The Wisdom of Crowds, writes about the paradox of complexity and consumer choice in a recent New Yorker column: A recent study by a trio of marketing academics found that when consumers were given a choice of three models, of varying complexity, of a digital device,