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If It Looks Corporate, Change It

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If It Looks Corporate, Change It

Are you familiar with happy talk? If you’re not sure whether something is happy talk, there’s one sure-fire test: if you listen very closely while you’re reading it, you can actually hear a tiny voice in the back of your head saying “Blah blah blah blah blah.

By Jeff Atwood ·
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Happy Talk Must Die

Per Steve Krug’s excellent book, Don’t Make Me Think: We all know happy talk when we see it: it’s the introductory text that’s supposed to welcome us to the site and tell us how great it is, or to tell us what we’re about to

By Jeff Atwood ·
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