branding

marketing

Who's Your Arch-Enemy?

I didn't fully understand 37 Signals' advice to Have an Enemy until recently. Sometimes the best way to know what your app should be is to know what it shouldn't be. Figure out your app's enemy and you'll shine a light

By Jeff Atwood ·
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programming languages

Own a Coding Horror

A few people recently pointed out that my personal branding isn't everything that it could be. Joseph Cooney even took matters into his own hands. Well, I contacted the big man himself, Steve McConnell, and he graciously provided me a high resolution vector file of the original Coding

By Jeff Atwood ·
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