Coding Horror

programming and human factors

Beagle Brothers

I used the Apple // a lot in my formative years. One of the wackier Apple software development houses was Beagle Brothers, who produced a combination of utilities, games, and crazy demo disks. As I was browsing the Beagle Brothers online museum, I was struck by the simple, clear ethos expressed in this image:

Beagle Brothers: Our programs are FUN to use. Our instructions are CLEAR and complete.

That neatly sums up my experience with Beagle Brothers software. It expresses the sheer joy of playing with the machine, an artifact of an earlier era of computing.

I think it also serves as valuable remember today: this stuff is supposed to be fun. When was the last time you could say that about software you've used? Software you've written?

Written by Jeff Atwood

Indoor enthusiast. Co-founder of Stack Overflow and Discourse. Disclaimer: I have no idea what I'm talking about. Find me here: